As part of the Strategy and Entrepreneurship course, a seminar with representatives from Maserati S.p.A. will be held on the topic “Italian Luxury: The Maserati Way”. The seminar will offer students the opportunity to explore Maserati’s strategic positioning in the luxury automotive industry, with particular attention to the evolution of the brand, new luxury consumer behaviours, and the main competitive challenges of the sector.
The seminar will also address issues related to product strategy, the role of heritage and innovation in luxury positioning, and the development of a business case for the launch of a new model. The initiative will provide students with a valuable opportunity to engage directly with company professionals on topics related to strategy, financial and managerial control, and decision-making in an international business context.
Speakers:
- Valerio Santi, Head of Commercial control and FP&A
- Giada Rizzi, Commercial controller – Finance